Beyond Metal: What it Means to Us

Beyond Metal Part 1

Beyond Metal Quality Meeting with CustomerYou might see us using this tag line from time to time, but do you know what it really means? At Metalwest our product focus is flat roll, but our true focus is our customers.

To us, Beyond Metal means going the extra mile to ensure our customers succeed. We don’t just provide you with metal, we provide you with solutions to help your company thrive. With programs like inventory replenishment systems, supply chain management, and our on-time delivery promise, we are here to serve you.

To get an accurate picture of what our employees think Beyond Metal means, I posed the question and received amazing responses.

The responses:

“When we first looked at creating it, the idea was that it was the representation of what really established us as a company. It’s the other things we do besides metal; the services that go Beyond Metal,” outside sales representative for Utah and co-creator of the tagline, Rick Williams, expressed. “It’s more than buying and selling sheet metal. It’s the services; the other things that help our customers.”

“Our organization provides metal, but also strives to exceed our customers’ expectations for the highest quality, competitive prices and on-time delivery,” said Beth Hackenberg, executive assistant. “Beyond metal are the initiatives working with our customers to contribute to their success and our people that take pride in their work. They go above and beyond to contribute to our customers’ successes.”

“Although we are a metals service center, we provide more than a commodity product,” Jeff Katz, sales manager for the northeast, stated. “It’s our personal service, the mutually beneficial partnerships that we build with customers, our quality, reliability, financial strength, and technical expertise that set us apart from being only a supplier of metal.”

“To me it means doing what our customers want done,” shared John Chojnowski, outside sales representative for the Ogden branch. “It’s looking for ways to provide value to every customer. It’s about providing our customers with peace of mind. It’s Metalwest having inventory on the floor when the customer needs it. And it’s educating the customers of the market and how things are changing so they can make educated decisions about their business.”

Skip-Beyond Metal Buzz mascotAll of these statements have one important thing in common, our customers. Our employees understand that at Metalwest we are about our customers. We process and distribute metal, but that means nothing if we don’t focus on our customers.

To see other ways in which we go Beyond Metal visit our value-added services page.